The challenge
An agency needed a tools hub to attract organic traffic and demonstrate technical SEO expertise. Their existing WordPress site was slow, poorly structured, and failing to rank for any competitive keywords.
Our approach
We mapped keyword opportunities against buildable tool ideas, then architected programmatic pages with unique metadata per tool. Structured data (SoftwareApplication, FAQPage) was added sitewide. Core Web Vitals were optimized before launch, not after.
The solution
Launched a fast, indexable tools site with structured data, programmatic tool pages, lead capture, and a blog — all on Next.js with sub-second load times.